Client: Océ Technologies (now Canon Production Printing) develops and manufactures high-tech printing products and workflow software for the commercial printing market. The product offering includes continuous-feed and cut-sheet printers for high-volume printing and publishing, and large-format printers for display graphics and CAE/GIS (Computer Aided Engineering/Geographic Information Systems) applications. Founded in Venlo, the Netherlands, in October 1877, Océ was acquired by Canon in 2010, and continued to develop and manufacture its printing products under the Océ brand until October 2019 when its name was changed to Canon Production Printing.
Challenges: Manage customer confusion and fear around moving from analogue to digital printing solutions (single printers to multiple connected printers) and using new software. Help customers overcome price sensitivity. Océ used case studies to show existing and potential customers how to navigate through the change. xtraBrandwidth (as Amicus Business Communications) arranged, interviewed and wrote up dozens of written and video case studies from around the world–with Jaguar, General Electric, the Temecula School System, Husqvarna, Bühler GmbH, Trias, Imprint Italia, Guide Corporation, etc. xtraBrandwidth prepared interview subjects, managed and communicated video and photo logistics, conducted interviews and incorporated the interviews into the end product. These case studies were used in large international customer shows, on the web, in individual sales presentations and roadshows, as well as in general support materials.
Results: Case studies helped many corporations make the decision to undergo the analogue to digital switch.
“Leslie took the lead on many of our case studies, even coordinating and directing the filming when time constraints meant I was unable to attend a shoot. I was very comfortable with letting her do this.”
– Ron Mooi, Director of Audio-Visual, Océ-Technologies B.V.
“We were using case studies when Leslie joined our team. Initially our case studies were gathered and used in a rather haphazard manner. Little thought was given to what aspect of the larger Océ proposition the case studies should support or how these cases could best be used in shows. Leslie was instrumental in developing the way in which Océ uses cases. She was also key in integrating these case studies effectively into our MarCom mix.”
– Howard Lettinga, Copy Director, Océ-Technologies B.V.