smart. sassy. seriously skilled.
Unlock Your Customers’ Sales Triggers
Hi, I’m Leslie
Active listening is my superpower.
That’s great news for you and your customers. Because copy that drives sales starts with someone listening—and asking insightful follow-up questions.
Give me some time with a product manager, engineer, or sales rep, and I’ll figure out why they think someone should buy your product or service. But I’ll go deeper to find out why a spec, feature or benefit truly matters to customers. And produce copy that ignites customer interest all along the sales funnel.
I Work Harder So You Don’t Have To
That has everything to do with you. Overworked, scattered, pulled-in-too-many-directions, you. My briefing skills mean you won’t have to spend time walking me through every single project detail. Just tell me what you want to achieve (brand awareness, increasing interest, overcoming objections, closing a sale), and I’ll take it from there. I’m a big-picture thinker too, so every project is sure to fit seamlessly into your overall communications strategy. My 25+ years of experience writing kick-ass copy means you won’t have to do a lot of finessing on the back end either.
(A day in the life of MarCom Manager)
Check out my portfolio for the kinds of projects I’ve done. And let’s talk about how I can help your next communications project improve your bottom line.
Bring Me Your Tech Nerds (a Few More Things About Me)
- Some clients call me the Engineer Whisperer because I think engineers are awesome. I love how passionately they talk about their products’ specs and features. And I love to turn that into copy that sells. Even in technical industries like software, manufacturing, pharma and med tech
- I started my career as a journalist, so I come by my research and interview skills honestly
- I’m an empath and introvert, so I naturally focus on other people (like you and your customers)
- Paradoxically, I’ve been a theatre geek since age six. I think of every marketing project as a show—one that helps you stand out, create sparks, engage customers, and sell more
- I grew up in a house with five other competitive kids. To get noticed above the noise, I had to regularly think outside the box. Serious creative chops I can now use to help you attract customers
- I’m just nerdy enough to make sure everything you send out is technically perfect—no missteps that can cause your customers to lose trust in you
Don’t Fear My Sassy Voice
My writing voice is strong, distinctive, and deliberate, something a writing voice should be. This is the voice I’ve selected to attract the customers I want. Busy people who need to extend their writing team but enjoy seeing things from a new, slightly skewed, not-overly-serious perspective.
The voice I write in for your customers is your voice, the voice that you’ve chosen to (we all hope) attract the people you seek to serve. If that’s the same as my voicee, great. If it’s not, also great. I’ve got the skill to write copy the way you want it.