I've been a film buff since Jodie Foster was in Tom Sawyer. #YesImTHATOld. As such, I subjected my posterior to...
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smart. sassy. seriously skilled.
Last Train to Snarksville
A tiny marketing blog with a bit of an attitude
Welcome to my blog.
To start, I’ve never read a 4,000-word blog post. I probably never will, no matter how many so-called experts tell me I should. In fact, I don’t understand why anyone would. Especially you, Dear Reader. You have so much going on already.
If you agree, then maybe this blog is for you.
I’m not going to force “in-depth,” “well-researched,” “exhaustive” blog posts on you. There are plenty of people out there (yawn) doing that already.
If you disagree—because you’re into lengthy post—you’ll probably want to find a different blog. I won’t take it personally. I promise.
My posts give you small observations, reminders, ideas, and insights about how to serve your customers better. And they may be a little sassy. Because that’s who I am. I hope you enjoy reading them as much as I enjoyed writing them.
Here are my blog categories:
Every company purports to be customer-centric. But in my experience, that’s just not true. Here are good, bad and ugly examples of so-called customer focus
I’ve been a contrarian since grammar school. I think these topics deserve a closer–and maybe unorthodox–look.
You work hard for your company. But you are also a brand unto yourself. Tips and tricks that can help you market Brand You (ugh, I know).
Emotion drives buying decisions. Not specs or logic. Emotions! Because of your background or experience, maybe you don’t agree. These blogs present my case.
Freedom!
My brand promise is to help you get more time for yourself. Here are fun little ways you can enjoy your newfound freedom.
Recent Blog Posts
Ripping the Mask Off Pandemic Business Growth: A Case Study
It’s nearly the fourth year since the pandemic started. This reminded me of a conversation I had with my friend...
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Survey Says…Yes Please
I've mentioned a few times in this blog that I think many companies could improve their customer surveys. Ok. I've...
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Four Questions You Must Ask If You Want to Get Closer to Customers
Some marketers base marketing on relieving customer “pain points”, an effective starting point for selling. Too often, however, marketers don’t...
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Five Ways to Win Customer Trust: Lessons From My Portrait Photographer
The portraits on Luigi Crespo’s web page portfolio (www.luigicrespo.com), are absolutely beautiful. They look spontaneous and sparkle with personality and...
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Think Like a Customer: A Case Study
I used to be a satisfied customer at Kopit Dental. The staff was professional and pleasant, the office brightly lit...
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The Brain Don’t Lie: Marketing is All People Business
At a sales and marketing event the other day I was surprised by a 90-second personality test. One of the...
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How To Stand Out At Every Networking Event
One of the questions I get asked most frequently is “what’s the best thing you can do to stand out...
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Does Your Company Have a Superstar Hamilton Problem?
I went to Jesus Christ Superstar a few nights ago. I love that show. And this 50th Anniversary Tour production...
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Psst. A Nigerian Prince Wants to Talk to You About Your Selling Techniques
A speaker at a recent meeting enumerated the different tactics scammers use on their victims. The list was shockingly familiar…....
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