Client: Philips Medical Systems (the medical branch of Philips Electronics). For some 130 years, Philips Medical Systems has improved the lives and health of people around the globe. It provides breathing and respiratory, computed tomography, diagnostic ECG (electrocardiogram), clinical informatics, emergency care and resuscitation, telehealth, fluoroscopy, image guided therapy, magnetic resonance, oncology, neurology, and many other health solutions technologies.
Challenges: In a crowded marketplace, attract potential employees to work for Philips Medical Systems. We revised an existing website to make it shorter, more modern, and more employee-focused.
Results: The website helped attract employees to work for Philips Medical Systems. PMS continued to use xtraBrandwidth (as Amicus Business Communications) to write a number of web pages, product brochures and internal newsletters.