Client: AmeriPride (now an Aramark company) rents uniforms, mops, floor mats, towels, linens and other industrial products to automotive, food service, manufacturing, health care, food processing and clean room companies around the globe. It serves over 400,000 customers and has more than 300 service locations.
Challenges: Develop, with Pixel Farm multimedia, a creative way to attract potential sales employees in a crowded marketplace. Project incorporated current employee interviews with reasons to work for AmeriPride. The web-based application included a digital host. xtraBrandwidth (then Amicus Business Communications) arranged and conducted the video interviews, wrote the script, and cast and directed the digital host.
Results: AmeriPride was pleased with the resulting interactive web-based application and reported that the site attracted many qualified candidates.