Corporate shows have many complex moving parts. It is impossible to convey the work with a short clip or a script excerpt. xtraBrandwidth produced and wrote more than a dozen internal and external shows for Océ Technologies.
In general, tasks included:
- Creating the conference theme and content overview
- Ensuring that the conference theme was integrated in all materials, from invitations and other printed materials to animated logos, speeches and décor
- Coordinating writing of texts for all sessions and supervising final editing of these texts
- Creating and producing the video components of the show
- Helping to set up the video interviews with employees and clients across Europe, Asia and the US
- Supervising the videotaping of several of these interviews, directing assembly of the finished clips and writing the live-speaker text that surrounded the clips
- Creating the scripts for live presentations: actors, emcees, employees, including the company CEO who appeared throughout the presentations
- Coordinating speakers on location
- Supervising translation and teleprompter scripts
- Generating all written and digital materials to support the show
“Leslie was very involved during the four-month Print for Profit Seminar project and contributed many ideas to improve the program. Among other things, Leslie designed the set-up for the morning session, wrote all the creative speeches, conducted crucial case studies with customers Arkitektkopia and Centre Print and orchestrated the total show in which Océ’s marketing messages were fully integrated. This Print for Profit seminar was a key element in our efforts to penetrate a new market segment. It created widespread enthusiasm in the organization, generated lots of free publicity and, most importantly, showed a great ROI. With a total investment of 1.2 million Dutch guilders ($650,000) we generated over 10 million guilders ($5.4 million) additional turnover within the first six months.”
~Jacques Sars, Former Marketing Manager Océ-Technologies BV, Project Leader Océ Print for Profit Seminar
“Many Fortune 500 companies use our systems and services to keep their information flowing. Addressing customers in these markets is a very specialized business. Océ relies heavily on live presentations, such as seminars and conferences, to communicate our often-complex messages. Leslie essentially became the architect of some of these shows…A high point in this regard was the Access to Success shows in Paris, attended by more than 1,000 important customers and prospects. This event generated considerable business. Leslie was instrumental in this production. She played a central role in the conference–from first word to last laser.”
~Howard Lettinga, Copy Director, International Marketing Communications, Océ-Technologies BV