Client: Signify (the agricultural lighting branch of Philips Electronics) is headquartered in Eindhoven, the Netherlands, and has led the lighting industry with innovations that have served professional and consumer markets for more than 127 years. In 2016, Signify spun off from Philips, becoming a separate company, known as Philips Lighting. In 2018, it changed its name to Signify.
Challenges: Approach VIP customers via email and entice them to attend a special event in Eindhoven, the Netherlands.
Results: The email subject line had a high open rate and the digital brochure further attracted event attendance. Signify went on to use xtraBrandwidth to write a number of emails, case studies, press releases and blogs.