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Digital

Client: Philips Medical Systems

Assignment: Write short, crisp web text to attract potential employees to the company.

Result:

 

Client: AmeriPride, a North America linen and uniform company

Assignment: Write script for an interactive web app to attract potential employees. Tasks include:

  • Interviewing current employees about their experiences with the company
  • Selecting and editing strongest interview clips
  • Incorporating interviews in the script
  • Directing host green screen video

Result:

 

Client: Philips Lighting Horticulture

Assignment: Write an email and invitation to entice premiere customers to attend a special horticulture seminar.

Result:

Subject line ideas:
Enhance your Fruit Logistica trip
Join Philips Lighting’s Invitation-only event for select Fruit Logistica attendees
Invitation-only event for select high wire growers
You’re invited to an exclusive growers’ tour

Email body:

You’re invited

Dear Mr./Ms. X

You’re already going to Fruit Logistica. Make the most of your trip by first attending the Philips Lighting horticulture team’s invitation-only LED High Wire Production Tour.

The two-day event, February 5-6, will give you new ideas for saving costs, attracting new customers and better managing your vegetable growth.

See the attached invitation for more information.
Sincerely,

[signature]

PS: Act now. Sign-up closes November 15.

Invitation:

Copyright © 2023 Leslie Skyrms, xtraBrandwidth

Original artwork by Amber Liem: AmberJoyLiem@gmail.com