Client: Philips Medical Systems
Assignment: Write short, crisp web text to attract potential employees to the company.
Result:
Philipsweb_optimized
Client: AmeriPride, a North America linen and uniform company
Assignment: Write script for an interactive web app to attract potential employees. Tasks include:
- Interviewing current employees about their experiences with the company
- Selecting and editing strongest interview clips
- Incorporating interviews in the script
- Directing host green screen video
Result:
AmeriPride Career Opportunities Video Script
Client: Philips Lighting Horticulture
Assignment: Write an email and invitation to entice premiere customers to attend a special horticulture seminar.
Result:
Subject line ideas:
Enhance your Fruit Logistica trip
Join Philips Lighting’s Invitation-only event for select Fruit Logistica attendees
Invitation-only event for select high wire growers
You’re invited to an exclusive growers’ tour
Email body:
You’re invited
Dear Mr./Ms. X
You’re already going to Fruit Logistica. Make the most of your trip by first attending the Philips Lighting horticulture team’s invitation-only LED High Wire Production Tour.
The two-day event, February 5-6, will give you new ideas for saving costs, attracting new customers and better managing your vegetable growth.
See the attached invitation for more information.
Sincerely,
[signature]
PS: Act now. Sign-up closes November 15.
Invitation:
Invite_Floriculture_A05