Client: DAF Trucks is a technology company and the premier commercial vehicle manufacturer in Europe. DAF is a wholly-owned subsidiary of PACCAR Inc, the global technology leader in the design and manufacturing of premium quality light, medium and heavy-duty commercial vehicles. PACCAR also designs and manufactures advanced diesel engines, provides financial services and information technology and distributes truck parts related to its principal business. In 2021, it had 10,200 employees and increased its European market share in the 16+ tonne segment to a record 17.3%.
Challenges: Write a more customer-focused product brochure based on new tone-of-voice branding standards that xtraBrandwidth (then Amicus Business Communications) helped develop with Design Domain.
Results: The brochure was well received by DAF corporate and became a template for other DAF brochures.