With all the demands on your time it’s easy to get blown around from tactic to tactic. Leaving money, time and credibility in your marketing wake.
Trust xtraBrandwidth to bring the right mix of discernment, detachment, experience and alchemy to your marketing strategy. With clearly defined steps, deliverables, and even document templates to make sure the strategy soars.
Client: Océ-Technologies B.V., a multinational IT peripherals company
Assignment: Review and revise case study development and creation. Devise strategy to incorporate these case studies in live multimedia customer and employee shows.
What the client said:
Leslie brought order and strategy to the rather haphazard manner in which we were doing case studies and incorporating them in our customer seminars and conferences. Leslie was key in designing these shows, and in planning and executing the video case studies.
Leslie would intricately weave the generated footage into the show, together with live speakers, audio-visual effects, live entertainment and product unvelings.
A high point in this regard was the Access to Success shows in Paris, attended by more that 1,000 important customers and prospects. This event generated considerable business. Leslie was instrumental in this production.
Copy Director
International Marketing Communications
Océ-Technologies BV
Assignment: Create a tactical plan to communicate Honeywell’s implementation of an Enterprise Resource Planning system. The plan was to include timelines and templates that could be used for communication on other ERP implementations company wide.
Result: