Your product or service means very little to customers. They also don’t care how long you’ve been around, how many tweets you’ve sent or how many people like your blog.
They care about themselves. Their lives. Their problems. Their pain. You talk about them, you win their trust. You win their trust, you get their money.
At xtraBrandwidth we wouldn’t write it any other way.
Here’s what my clients had to say about our focus:
Leslie was instrumental in helping us develop shorter, more customer-focused deliverables. We are now producing sharper brochures that speak more directly to the needs of our customers.
Compaq Computers EMEA
What strikes me most about her writing and consulting is that she always approaches text with a keen eye on how the end customer will experience it.
Michael Gould Associates
Leslie has a unique gift for capturing and conveying emotion in her text. She is truly talented at getting inside the heads of her audience, thinking and feeling like them. That guides her in choosing the exact words with just the right nuances that will have the most impact on her target audience.